Dec 9, 2013 10:35:00 AM
Topics: Inbound Marketing
Dec 1, 2013 3:32:00 PM
Community involvement goes global on the internet, but you only need to reach your community. You want to get people involved in city growth and planning. The webpage you have now does not draw many viewers and the events calendar remains blank. What events will bring people together for the good of the entire community? How can you plan and stage an entire event, like a street fair, on your website? Follow the lead of the best event management websites and your website will flourish.
Planning and organization
Planning a street fair requires:
A Street fair takes a lot of planning and organization. A committee needs to form to take on the tasks. On the other hand, consider examples of the best event management websites that handle most of these tasks on their webpages.
Building the best event management websites
You can take the task of building a community website without help, or you can find a system custom made to design it for you. Using a proven events planning system has advantages you may wish to consider after looking at the best event management websites.
Your street fair will need vendors and the vendors will want to register early to get the best locations. The web design takes the payment process out of your hands put payment buttons on the webpage.
You want a webpage full of information about the coming fair viewers navigate easily like the best event management websites. Viewers want to find information quickly and have the option to buy tickets online, at a local business or at the gate. They also want to see:
The web design system will allow you to add pictures of any performers booked for the occasion or of other street fairs he or she has performed at. Event management websites use past successes to promote new events.
People need to know about the upcoming street fair far enough in advance to buy tickets at a reduced price or to reserve a vendor space. Use a local television news program for getting the word out. The community calendar segment on most news programs broadcast free and can bring exposure to your website.
Social media networking will put the community website on Facebook and Twitter. Opening and actively using these websites will spark interest in the community website and the street fair. Any events planned for your city will advertise well on social media sites and the best event management websites. To maintain interest, you must keep your pages updated and respond to likes, comments and shares; otherwise, the community feels you do not care.
The best event management websites draw attention to coming events and provide convenient ways vendors to register. Web surfers who visit the best event management websites find the pages easy to navigate and informative. A website can bring a community together.
Nov 29, 2013 5:23:00 PM
Are you a dentist who is wondering how to market your services, your brand image, your dental website, your signage and your dental practice’s appeal in your community? Dental marketing ideas are thus your core key to succeed and grow in the dental practice field. There are numerous Dental marketing ideas. However, the following are the best and the ones that have a fast effect compared to the others. These are ideas for offline but we have other articles on how to market better online to get new patients.
The best dental marketing ideas
The best way that you can attract patients while at the same time motivating staffs is by offering referral bonus programs. The motivation for the patients here is simple. If that person (a patient) recommends your services to another patient, the patient in question may end up visiting you for the same services. If this happens, then you are supposed to reward the referrer with a bonus such as offering him/her a bonus in the dental products or services. This has actually twin benefits of engaging with both the patients and also endearing both of them to your practice. In addition, it can be done by just simple referral forms attached to the dental postcards. This system has lead to the growth and development of many dental clinics.
This is another effective Dental marketing idea that has lead to the recognition of many dentists and dental clinics. By hosting fun events at your office, it is thus easier to let the community around you know what you do. This shows those in attendance that you are not only a businessperson, but also a man of the people capable of creating an enjoyable environment. This idea can range from an information seminar, offering snacks and some beverages to taking photos and other activities. By doing this, you can be sure of marketing yourself to the fullest.
You need to be a unique dentist from other dentists that offer services similar to what you do. This may appear like a very difficult task to achieve, but on the other hand, if you survey the reason why your patients value you; it should become a general theme. You should look at your competition, see how they have positioned themselves and in turn do a very different thing from them. As a bonus, you may take only the best ideas from them.
Various dental practices are at the end of the day community businesses, largely serving the community in question with that close closeness. Due to this reason, it is thus very important that your dental practice gets that positive community image. The best way of achieving this is actually by taking your practice’s name out through communities’ development events such as volunteer activities or even neighborhood celebrations. This will in turn serve as a good ground for networking and selling your products and services.
In concussion, it is evident that where there is business, there is competition. As a dentist, you thus need these important Dental marketing ideas in order to stay ahead of your rivals. These ideas will make you attract even more patients around the world.
Topics: dental office marketing
Nov 27, 2013 5:18:00 PM
There is a healthcare marketing revolution occurring online on websites and social media sites all over the nation. With the quick paced changes in healthcare, the competition for new clients, and patients is more intense. Increase competition calls for creative healthcare marketing ideas that will invite and inform new patients and clients. Your practice can experience tremendous growth with inventive and strategic healthcare marketing ideas.
Old Marketing Ideas
This is the 21st Century and the new communication vehicle is one that is far more interactive than ever before. The outdated healthcare marketing ideas of of advertising through the Yellow Pages, on television and radio or maybe in print media no longer work. They are no longer efficient or an effective use of your healthcare marketing budget. People are now internet savvy and demand interactive websites with healthcare marketing ideas that inform, educate and even reward new and old patients. Fuddy duddy thinking does not cut it any longer. Being competitive and creative in your marketing strategy makes the financial difference.
Improve Website Design
Your website must be appealing and informative so that as soon as a prospective customer or patient arrives on the homepage, they immediately know what key services are offered, as well as up-to-date specialties that you offer. As a medical healthcare provider, your homepage links should have clarity and link to pages that provide convincing details on how the reader will benefit from utilizing your service.
Create Website Blog
Develop a blog that provides patients and readers with current information on your specialty areas. Answer common occurring questions that are brought up by your patients. Keep your blog posts to between 300 – 400 words. Remember a well written and concise blog is a great tool for attracting new patients from your healthcare service area.
Build Marketing Calendar
One of the best ways to add pizzazz to your medical healthcare marketing is to tie in marketing giveaways and discount coupons that will entice readers to head to your website. Holidays, Back-to-School, seasonal discounts are wonderful healthcare marketing ideas and is way to remind readers that using your healthcare service will get them ready for those special days.
Facebook and Twitter
Social media is the most effective of healthcare marketing ideas used be healthcare practices. It is totally interactive and it allows prospective clients and patients to follow your regular healthcare posts and build ongoing relationships with your followers on Twitter. They can also “Like” you on Facebook.
Your Twitter page presents an excellent option for informing readers about current changes or interesting new healthcare services being offered. Just tweet and your followers and they will instantly receive the updates. Increase patient loyalty by tweeting as often as possible.
Facebook is also another dynamic social media interactive healthcare marketing tool that will provide healthcare marketing ideas for your medical practice. For instance this is a terrific platform for providing current patients and even business and social contacts with a way to “Like” you on your Facebook page. The more you post and link to your healthcare website the more your “Likes” the more new patients will be attracted. Be sure to place a Facebook “”Like” link and Twitter link on your website’s homepage.
Own the moment and insure that your healthcare marketing ideas are creative and dynamic so that readers, patients and clients are attracted to your practice. Frequently updated websites and social media pages insure higher that your healthcare practice will appear higher on search engines. Bring the world to your medical practice doorstep with healthcare marketing ideas that will seal the deal for you.
Nov 27, 2013 10:55:20 AM
Recently I came across a really cool and free tool that I have been using fur just a few days. I really like it for a few reasons.
Topics: social media tools
Nov 26, 2013 9:00:00 AM
Topics: dental office marketing
Nov 25, 2013 7:17:45 PM
It is about 7 days after I posted the blog article about getting my picture to show up next to my Google search engine results pages.
Topics: medical marketing blogging
Nov 25, 2013 8:30:00 AM
Marketing yourself as a dentist is no easy task. The dentist is arguably one of the least favorite places in the eyes of many people. It is right up there with going to he doctors for shots in terms of popularity. There are ways though that you can market your dental office to make it more appealing. We have put together some fun dentist marketing ideas so your patients will walk in with a smile.
Make your dental office interactive
You want to build a relationship with your current patients and potential future patients. One of the best ways to do this is to stay in contact with them. Formulate a weekly e-mail blast or social media blast that goes to anyone in your address list. The dentist marketing ideas here are to share dental tips as well as some fun dental jokes. Include information that would refute some of the negative myths about the dentist. You want to make yourself as appealing as possible and as personable as you can.
Patient testimonials can really help
Patients want to know that they are in good hands. Most people need to hear it from those who experienced the service though. One of the better dentist marketing ideas is to use testimonials. Patient testimonials that are shared on your Facebook or Twitter can help you show that your patients appreciate the service you provide. Share these on a weekly basis if you can. Try to ask our patients to participate following each time they are in for a cleaning or a different procedure. It can relax current patients and bring in new patients.
Add cool new rewards for getting a cleaning
The best dentist marketing ideas will get you to stand out. Dentists are known to give out a toothbrush, some floss, and a tube of toothpaste when you get a cleaning. Why not change things up a little bit as one of your dentist marketing ideas? You need to do something fun for your patients that sets you apart from the competition. Try giving out some different prizes. Be a new type of dentist and give your patients the option of a $5 Starbucks gift card instead of the tooth supplies. This type of change may bring some added expenses, but it sets you apart in a crowded market.
You want your patients to smile at all times. Using these dentist marketing ideas will help you stand out and bring in all new patients. New tactics will help your patients form a relationship with you. It will gain a new level of comfort with you and your patients. Ultimately, the ideas may make people smile about going to the dentist.
Nov 22, 2013 8:30:00 AM
New dental and orthodontic practices suffer when they outsource their dental and orthodontic marketing ideas to agencies or individuals with limited experience in the oral health industry. There are two reasons for this:
Older practices get first dibs on page ranking because they’ve had more time to earn links. Newer practices must build an online presence by establishing themselves as a pillar in the community if they wish to even the scales.
Different Needs for Different Breeds
Garden variety startups enjoy creative license with respect to web development. They adhere to the basic principles of a successful inbound marketing campaign and benchmark their success, asking their visitors if there is anything they would like to see in terms of content, and providing it for them. This would work if dentistry and orthodontics were garden variety specialties, but they are not. Dental and orthodontic marketing ideas must be presented in very specific ways in order to gain a patient’s trust.
Let’s have a look at some of the best ways to generate PR for your dental or orthodontic practice online.
Sufficient Web Hosting
It would be nearly impossible to see most dental and orthodontic marketing ideas into realization without a web hosting service which allows you to add or remove content or critical functions at a moment’s notice. You need flexibility. If your web hosting provider does not afford you enough of it, switch providers.
Continuity and Credibility
Include your name, your credentials and the name of your business in both the title of your webpage and in the HTML text. This helps with SEO and affords you credibility as a professional in your chosen field. Be sure to list all of your pertinent memberships and affiliations Also, include a picture of yourself in uniform on your home page. You are more than just your credentials. Visitors need to know that. They should be able to see the whites of your eyes and the brights of your smile.
This is the section that affords you the opportunity to explain to your clients who you are to the community, and who they are to you, but your visitors will never find it if you file it all under ‘About Us.’ Try something catchy, like ‘Meet Our Staff.’ Include the title or some minor variation of it in the HTML text and use it as the anchor text for a hyperlink to the page in question. Every individual who works for the company should have a picture and a job description next to it.
Include a Phone Number and Your Hours of Operation
People search for this information all the time. Include it in the HTML text. Include the phone number for your business in the ‘Contact Us’ section with a call to action preceding it. Your hours of operation should be under the ‘Hours of Operation’ tab with off-hours numbers listed for emergencies.
Include a Section for Custom Articles
Reserve lengthy articles about your technological superiority for a separate section of your website. Ensure that these articles are 100% original, as Google will penalize you for duplicate content. Report on the state of the industry at large, using current events to support your arguments. If you present as someone who has not only a professional but personal interest in the future of patient satisfaction, and the experience to report on it intelligently, your efforts could avail you a lucrative following.
Topics: orthodontic marketing ideas